Over the study period, the prevalence of adolescent ever use and binge drinking increased from 11% to 25% and from 4% to 13%, respectively.

Parental alcohol use (greater than or equal to weekly) was reported by 23% and 29% of adolescents could obtain alcohol from home. Peer drinking, [movie alcohol exposure], alcohol-branded merchandise, age and rebelliousness were associated with both alcohol onset and progression to binge drinking.

The results suggest that family focused interventions would have a larger impact on alcohol onset while limiting media and marketing exposure could help prevent both onset and progression.

In full – Comparing media and family predictors of alcohol use: a cohort study of US adolescents.